( Gold OMA 2010 )
Defined beauty for Walmart with more brand messaging, new products showcased and energy efficient LED lighting that is scalable.
( Silver OMA 2003 )
Designed a category management solution that provided visual consistency and strong cosmetics communication with an operationally efficient and highly flexible system.

Created stopping power in convenience-oriented stores with enhanced aesthetics and unique curved gondolas.
Common architecture with different aesthetics to reach one shopper in three zones (cosmetics, HBA, OTC) with different needs.

Worked with Walmart to create a vision of the future store with stronger beauty imagery in cosmetics and related categories.
Created cohesive beauty environment to become a credible venue for cosmetic and skin care shoppers.