Communicated innovative system of buying tools with one interchangeable battery.
Communicated consistent brand values and brand imagery worldwide.

(Silver OMA 2008)
Created excitement with inventive "green" lighting that casts a glow with 90-day batteries.


Launched skin products requiring education and stopping power in a cluttered category, differentiated by unique interactive approach and lighting to showcase product.
Created a space L'Oréal could own in the cluttered skin care category, supporting their premium image and brand communication.