Walmart Project Impact
L'Oréal Eclipse
Walmart Millennium (OMA)
L´Oréal Eclipse Walmart Millennium
(Gold OMA 2010)
Defined beauty for Walmart with more brand messaging, new products showcased and energy efficient LED lighting that is scalable.
Showered in light, it creates a powerful environment that reinforces "Because You're Worth It". (Silver OMA 2003)
Category management solution provided visual consistency and strong cosmetics communication with an operationally efficient and flexible system.

Marcelle (OMA)
Maybellline Wall Signage (OMA)
Maybelline Shine Sensationals
Marcelle Maybelline Shine Sensationals

(Bronze OMA 2010)
Open, inviting aesthetic with consumer ergonomics and complete retail flexibility.

(Gold Design of the Times 2005
and Bronze OMA 2010)
Open, inviting aesthetic with consumer ergonomics and complete retail flexibility.
Product benefit of shine is visually reinforced with vacuum metalized trays that fit 54 products in less than one square foot.

Maybelline Eye Studio
L’Oréal Bare Naturale
Rimmel
Store-in-Store boutique was affordably created with striking black background, black trays and energy efficient LED lighting accents.
Completed in just 5 months with dramatic, 3D header and lots of brand character.
(Gold OMA 2008)
Upscale imagery and interactivity with retractable shade chart to support product launch.

L’Oréal ProManicure
Lumene Wall
Lumene Wall
(Gold OMA 2007) 
Replica of perfectly manicured nail enables consumers to virtually "try on" product.
(Gold Design of the Times 2004)
Flexible solution to expanding Lumene presence while using light to reinforce branding.