Walmart Highland Village Walmart Neighborhood Market
( Gold OMA 2010 )
Defined beauty for Walmart with more brand messaging, new products showcased and energy efficient LED lighting that is scalable.
Worked with Walmart to create a vision of the future store with stronger beauty imagery in cosmetics and related categories. Created stopping power in convenience-oriented stores with enhanced aesthetics and unique curved gondolas

Walmart Millennium (OMA) Maybellline Wall Signage (OMA)

Product benefit of shine is visually reinforced with vacuum metalized trays that fit 54 products in less than one square foot

(Gold Design of the Times 2005)
Open, inviting aesthetic with consumer ergonomics and complete retail flexibility.
(Gold Design of the Times 2005)
Open, inviting aesthetic with consumer ergonomics and complete retail flexibility.

Maybelline Eye Studio
Product benefit of shine is visually reinforced with vacuum metalized trays that fit 54 products in less than one square foot
Store-in-Store boutique was affordably created with striking black background, black trays and energy efficient LED lighting accents
( Gold OMA 2002 )
Highly upscale solution for the mass
environment, reinforcing brand imagery
and education and compatible with
existing system.

L’Oreal ProManicure
(Gold OMA 2008)
Upscale imagery and interactivity with retractable shade chart to support product launch.
( Gold OMA 2007) 
Replica of perfectly manicured nail enables consumers to virtually "try on" product.
( Gold Design of the Times 2004 )
Flexible solution to expanding Lumene presence while using light to reinforce branding.

Completed in just 5 weeks with dramatic, 3D header and lots of brand character.