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Diam International was honored on March 23 in Las Vegas with 17 of the merchandising industry's most prestigious Outstanding Merchandising Awards for the following displays: Gold - Lancôme Mascara Tower Nearly 700 merchandisers competed in this annual competition for Outstanding Merchandising Awards. Each submitted a lengthy questionnaire, but the key to winning is results. Entrants are asked to disclose specifics on how the merchandiser met its objectives and judges give this response twice the weight of all other questions. As a result, winners of the competition demonstrate that merchandising in just helpful at retail, but drives measurable results. Bill Ecker, Diam International CEO explains, "These awards are extremely competitive as companies submit their best efforts to an independent group of judges from the industry. Once again, we are proud that Diam International has distinguished itself as the premier retail merchandising organization in the world, by winning a total of 17 awards, more than any other company in the permanent and semi-permanent categories. By doing great merchandising for our clients we give them the opportunity to be more successful at retail, and ultimately, this is the goal for us all. Our fundamental belief is that we win when our clients win." Each merchandising unit created impact in the highly competitive retail environment, and most importantly, generated winning results.
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