Walmart Project Impact

Walmart wanted a scalable solution that would elevate beauty and highlight new products, the lifeblood of cosmetics.

The Challenge
Attract shoppers from all income levels, including high income.
Create a standardized section to feature new products.
Integrate the Walmart communication hierarchy and style guide.

The Solution
Upgraded aesthetics with stylish headers, lower gondola
heights, elevated bases and the Walmart color palette.
For major brands, a two foot section was established at the
beginning of their run for new products.
Additional opportunities for beauty and brand messaging
was included.
Merchandising vehicles structured the communication hierarchy
and style guide for brands.
Headers were aligned with other departments with added
aesthetics for cosmetics, including energy efficient LED lighting.