Nestle Willy Wonka

Nestle needed an on-shelf unit to draw attention to the launch of Wonka Exceptionals.

The Challenge
Reinforce the brand imagery.
Fit a wide range of grocery shelf dimensions.
Merchandise both bars and bags.
Meet tight timing requirements.

The Solution
POP Displays conducted store audits to determine the
optimal size to fit the widest range of shelves.
One tray solution adapts to both bar and bag packs.
Modular and expandable with tongue and grooves.
Branding reinforced with exact color match, embossed logo
and overall display aesthetics.
Our vertical integration enabled speed to market.