Nestle Waters

Nestle Waters wanted the flexibility to merchandise S. Pellegrino, Acqua Panna and Perrier in secondary locations in grocery.

The Challenge
Create one high impact, affordable unit for all brands, including
individual bottles and cases.
Design the unit to fit seamlessly into a variety of secondary locations.
Reinforce brand imagery.

The Solution
Upscale Italian accents enhance branding and well suited for
upscale grocery stores.
Unexpected design commands attention.
Basket for lemons and limes triggers incremental purchase whether
the display is in the produce, water aisle or other locations.
Vacuum form trays for individual bottles with cases stacking on the base.
Wheels makes it easy to re-locate.