Nestle Dreyers

Dreyers needed a more impactful way to merchandise single serve Dreyers, Häagen Dazs and Edy’s ice cream.

The Challenge
Create greater impact of small size single serve packs.
Be longer lasting than retail-ready pack.
Achieve sufficient sales lift to pay back the investment.
Improve branding.
Enable easy stock rotation to ensure fresh inventory.

The Solution
Large graphic front draws attention to flavors.
Bin designed as one flat piece with integrated tables
that lock together.
Single piece is less costly to manufacture and substantially
less costly to ship.
Tabs precisely lock together for quick assembly at retail.
Bin pulls out and pivots down to enable loading from back
for stock rotation.
This was the only solution that delivered a payback.