Maybelline Vision Wall

Contemporize and improve communication of Maybelline cosmetics, its sub-brands and individual products.

The Challenge
Provide clear segmentation in the SKU-intensive category.
Increase communication touchpoints without losing
selling space.
Provide clear segmentation in the SKU-intensive category.

The Solution
Smaller graphic boxes increase the number of
communication points.
Chrome frames enhance the quality appearance of
each communication point.
Cost effective with China sourcing.
Streamlining to pre-set sizes ensures a consistent, organized appearance, controls cost and simplifies retail
planogram options.
Navigational signage create simple guideposts that direct
consumers to product categories.