Marcelle Skin Care and Cosmetics Wall

Transform a cluttered presentation to a beauty environment that
reinforces Marcelle's upscale imagery in Canada.

The Challenge
Retail environment was cluttered and disjointed.
Communicate upscale branding in mass environment as part of relaunch.
Inadequate shelf space.
Cosmetic line was not connected to the strong skin care line.

The Solution
Exciting boutique-like styling with clear segmentation.
Lit shelves with sustainable LED lighting elevate the beauty imagery.
Powered with a patent pending plug-and-play lighting connection that
requires no wires to connect and no wire management.
Highly flexible and cost effective universal trays adapt to various pack
sizes and locations on the wall to enable simple resets.
Integrated testers are consumer-friendly and protect the integrity of the
retail product.