L'Oreal Bare Naturale

L'Oreal's new line of light, gentle products "feels like you're wearing nothing at all" and they needed consumers to believe the product promise.

The Challenge
Communicate the unique product story of bare makeup and minerals.
Show the brushes on each product.
Provide an interactive shade selector.
Communicate the L'Oreal brand values.
Fit into the existing L'Oreal cosmetics wall and be easy to update.

The Solution
Retractable, interactive shade chart is held against the consumer's skin for a          true color match to reinforce the product promise.
Header and space savers provide education.
Side stops, instead of front stops, create full visibility of brushes and all          products.
Cubes reinforce upscale brand imagery and fit existing wall.