CVS Checkout Stand

Transform a cluttered presentation to one that reflects the CVS shopping experience at the final touchpoint.

The Challenge
Checkout stand left a last impression that was messy and cheap.
Visual clutter with poor product presentation discouraged
impulse purchase.
Wire rack resulted in inefficient use of space, was hard
to shop and difficult to maintain and update.

The Solution
Checkout stand upgraded imagery in line with the CVS
experience.
Order was created and all products were visible.
Selling space doubled with swing arm.
Back wall system and modular trays enabled countless
and simple resets.
Impulse purchase and sales increased substantially.