Black & Decker VPX

Black & Decker created an innovative line of tools and needed to clearly communicate its unique approach with "one battery that does more".

The Challenge
Communicate that consumers need to "get the system" by buying one tool          with a battery before "expanding the system" by buying additional tools without          batteries.
Educate consumers on the unique features of the efficient lithium-ion battery.
Differentiate VPX from traditional Black & Decker tools while maintaining a          family resemblance.
Be easy to install and update.

The Solution
Large battery replica is the focal point to signal that the system is built around
         the battery.
Large graphic area displays tools at an angle to visually see the difference
         with and without the battery and explain the system.
Product is interactive to reinforce the communication and engage shoppers.
Created distinct branding for VPX.
Installation is simple with brackets that connect to existing gondolas.